BME100 f2017:Group13 W0800 L1
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LAB 1 WRITE-UP
Health Care Issue
Over the past decade, the number of complaints for back pain has been on the rise (Webmd, 2017). An average person sits for about 8 hours a day from activities such as watching TV, working at a desk job, or driving (Just Stand, ?). In addition, only 20% of Americans hit the daily recommended amount of exercise, which means that most people have weak abdominal muscles to support their upper body (CDC, 2016). Americans are putting more pressure on their backs than they can withstand and, as a result, sprain or injury their lower backs. According to the University of North Carolina’s School of Medicine, around 80% of Americans will experience back pain some time during their life (UNC, 2009).
Our product is a tape that is applied to the lower back. We infused the idea of the kinesio tape that athletes use with a heated pad.The tape slightly lifts the skin to increasing blood flow, thereby increasing healing speed. In addition, it also gives off heat which provides relief and reduces swelling/inflammation within the area.
“The Facts: Sit-Stand Basics.” Just Stand. https://www.juststand.org/tabid/816/default.aspx
“National Center for Health Statistics.” Centers for Disease Control and Prevention, 20 Jan. 2017. https://www.cdc.gov/nchs/fastats/exercise.htm
Carey and Freburger . “Chronic low back pain on the rise: UNC study finds 'alarming increase' in prevalence.” UNC School of Medicine, 9 Feb. 2009 update. www.med.unc.edu/www/newsarchive/2009/february/chronic-low-back-pain-on-the-rise-unc-study-finds-alarming-increase-in-prevalence
1.Desk job workers
5.Women in labor
6.People with back injury/chronic injury
This product is appealing to patients because it is a cheap and simple alternative for solving back pain. There is also a good market for it because back pain is a common problem.
7.Thomas Albert, physiotherapist at ASU
8.Chelsea Lohman, expert in kinesiology at ASU
9.Caren Godinez, Assistant Athletic Trainer
Since the product is most likely going to be sold directly to the patients from pharmacy stores, physicians will most likely not support it because they do not profit from the sales. They will lose profit from doctor visits and drug prescriptions.
10.ASU Athletic Medical Team
11.ASU Medical Team
13.Sport Clinic – Arizona, Tempe
Similar to the physicians, hospitals will not profit from this over the counter product. They will lose profit from hospital visits.
17.Phoenix Medical Group
Purchasers will support this product because they are the primary vendors. Since back pain is a major issue, it should generate significant revenue.
"What is the Kinesio Taping Method?" Kinesio Holding Corporation 2016. https://kinesiotaping.com/about/what-is-the-kinesio-taping-method/
"What is Kinesio Tape?" Kinesio Holding Corporation 2016. https://kinesiotaping.com/about/what-is-kinesio-tape/
Locke, Tim. "Kinesio Tape for Athletes: A Big Help, or Hype?" WebMD. http://www.webmd.com/fitness-exercise/features/kinesio-tape-athletes-help-hype#1
US20100298747A1, Reed M. Quinn, File Date: 2009-11-25
US20100016771A1, Kevin Jardine & Ray Arbesman, File Date: 2008-02-07
US4756299A, Carl W. Podella, File Date: November 18, 1987
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