Over the past decade, the number of complaints for back pain has been on the rise (Webmd, 2017). An average person sits for about 8 hours a day from activities such as watching TV, working at a desk job, or driving (Just Stand, ?). In addition, only 20% of Americans hit the daily recommended amount of exercise, which means that most people have weak abdominal muscles to support their upper body (CDC, 2016). Americans are putting more pressure on their backs than they can withstand and, as a result, sprain or injury their lower backs. According to the University of North Carolina’s School of Medicine, around 80% of Americans will experience back pain some time during their life (UNC, 2009).
Our product is a tape that is applied to the lower back. We infused the idea of the kinesio tape that athletes use with a heated pad.The tape slightly lifts the skin to increasing blood flow, thereby increasing healing speed. In addition, it also gives off heat which provides relief and reduces swelling/inflammation within the area.
Carey and Freburger . “Chronic low back pain on the rise: UNC study finds 'alarming increase' in prevalence.” UNC School of Medicine, 9 Feb. 2009 update. www.med.unc.edu/www/newsarchive/2009/february/chronic-low-back-pain-on-the-rise-unc-study-finds-alarming-increase-in-prevalence
1.Desk job workers
5.Women in labor
6.People with back injury/chronic injury
This product is appealing to patients because it is a cheap and simple alternative for solving back pain. There is also a good market for it because back pain is a common problem.
7.Thomas Albert, physiotherapist at ASU
8.Chelsea Lohman, expert in kinesiology at ASU
9.Caren Godinez, Assistant Athletic Trainer
Since the product is most likely going to be sold directly to the patients from pharmacy stores, physicians will most likely not support it because they do not profit from the sales. They will lose profit from doctor visits and drug prescriptions.
10.ASU Athletic Medical Team
11.ASU Medical Team
13.Sport Clinic – Arizona, Tempe
Similar to the physicians, hospitals will not profit from this over the counter product. They will lose profit from hospital visits.
17.Phoenix Medical Group
Purchasers will support this product because they are the primary vendors. Since back pain is a major issue, it should generate significant revenue.
Regular Kinesio Tape
Kinesio tape is already an available product to the public. It is easily purchased at a Walmart, pharmacy, and most super markets. It is a widely used by athletes and trainers to ease pain and accelerate the healing process. Kinesio tape is also a very inexpensive product.
Does not give enough support to the back (lumbar support).
Advantages include the availability to the public. It is also an item that can be purchased at most super markets. Some are made of cheap materials that cause the product to be inexpensive. These braces are also easy to use and do not require physicians to apply or monitor.
Doesn't promote muscle growth. Does not fix posture permanently.
Helps circulation. Easy to use. Cheap and easily accessible.
US20100298747A1, Reed M. Quinn, File Date: 2009-11-25 Title: Body-Adhesive Kinesiology Tape
-Strips of kinesiology tape with two opposite ends that are placed on the human body. A backing material is placed on the strip to cover the adhesive till the user applies the tape. Kinesio tape is used to reduce pain in muscles and joints and accelerate the healing process by increasing blood flow. https://patents.google.com/patent/US20100298747A1/en?q=kinesiology&q=tape
US20100016771A1, Kevin Jardine & Ray Arbesman, File Date: 2008-02-07 Title: Precut Adhesive Body Support Articles and Support System -This tape is precut to have a “central anchoring portion” with multiple fingers attached. The “central anchoring portion” is attached to a part of the body and the fingers are stretched a certain distance away from the anchoring portion. The tape includes visual indicators to assist the user in applying the tape. Once applied, the tape will serve as a support system or brace to the body part the tape has been applied. https://patents.google.com/patent/US20100016771A1/en?q=kinesio&q=tape
Currently, there is a strong market for kinesio tape between athletes and bodybuilders, and a smaller market for heat pads for pain relief. However, there is no product out right now that can achieve both effects at the same time. It is potentially a better product than both for back pain, so long as the price is not exorbitant compared to the kinesio tape, it should sell well in the market.
So far, there is not enough customer feedback to determine their interests in the product. While many people purchase kinesio tape to boost athletic performance, others are skeptical that kinesio tape actually works. In order for our product to sell well, we have to prove that it is actually good for back pain. Therefore, we need more clinical trials to determine whether or not the product works.
As of now, we have not filed a patent for our design. However, there is a patent for the kinesio tape and heating pad. In order for our product to be produced, we would need to get licensing for the kinesio tape technology and the heat pad technology.