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 OUR TEAMLAB 1 WRITE-UPHealth Care IssueDisease and sickness in infants: heart defects, fever, hypothermia, hypoxia, hyperoxia, hypoglycemia, hyperglycemia, etc..///
We are developing a product to make parents more aware of the status of their baby's health. This product is a pacifier that monitors heart rate, body temperature, oxygen level and blood sugar levels through a mobile app. Through these diagnostics, parents and/or doctors will be able to identify potential diseases or defects.
 Sources:
Kopelman, Arthur E., MD. "Overview of Problems in Newborns." Merck Manuals Consumer Version. Merck, n.d. Web. 31 Aug. 2016. 
<http://www.merckmanuals.com/home/children-s-health-issues/problems-in-newborns/overview-of-problems-in-newborns>.
 
 CDC. "Infants & Toddlers (Ages 0-3) - Diseases & Conditions." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 21 July 2016. Web. 31 Aug. 2016. <http://www.cdc.gov/parents/infants/diseases_conditions.html>.
 "Common Infant and Newborn Problems: MedlinePlus." Common Infant and Newborn Problems: MedlinePlus. MedlinePlus, 12 Aug. 2015. Web. 31 Aug. 2016. 
<https://medlineplus.gov/commoninfantandnewbornproblems.html>.
 CompetitorsKnown SolutionOwlet, Pacif-i
 Advantages
 Owlet: monitors heart rate and oxygen levels in infants, connected to a mobile app, has an independent base station that awares parents of abnormal activity.
 Pacif-i: monitors body temperature and medication, connects to a mobile app, has a location feature, multiple Pacif-i's can be connected to the application at once.
 Disadvantages
 Neither products monitor blood sugar nor connects certain data to common infant illness. Our product combines the abilities of both of these products into one device that also expands upon these features.
 Sources:
 "How It Works." Owlet Baby Care. Owlet, n.d. Web. 31 Aug. 2016. <http://www.owletcare.com/how-it-works/>.
 "The Thermometer Pacifier for Smartphones | Pacif-i." Pacif-I. N.p., n.d. Web. 31 Aug. 2016. <https://www.pacif-i.io/>.
 Customer ValidationPatientParents with infants and small children; especially parents with young children that have health issues.
 Payer
 Pediatricians, Neonatologists, Family Physicians
 Physician
 Pediatric centers and children's hospitals: Cardon Children's Hospital, Banner Children's Hospital, Phoenix Children's Hospital, etc...
 Provider
 Insurance companies willing to cover the cost of our product: Aetna, Humana, UnitedHealthOne, etc...
 Purchaser
 Abbott Laboratories, Johnson & Johnson, Stryker, etc...
 
 Sources:
 Abbott | Global Healthcare & Research." Abbott | Global Healthcare & Research. N.p., n.d. Web. 06 Sept. 2016. <http://www.abbott.com/>.
 Johnson & Johnson Family of Companies | Johnson & Johnson." Johnson & Johnson Family of Companies | Johnson & Johnson. N.p., n.d. Web. 06 Sept. 2016. <http://www.jnj.com/>.
 Stryker. "What's New at Stryker $55.94 USD NYSE: SYK." Stryker. N.p., n.d. Web. 06 Sept. 2016. <http://www.stryker.com/en-us/index.htm>.
 
 IP PositionNumber/Assignee: WO1997020502A1
 Title: Saliva Sampling Device 
 Image: No image available
 Summary:A nipple shaped body that absorbs saliva which then can be used for medical testing.
 Filing date/Status: 01/12/1995
 Number/Assignee: CN2225038Y
 Title:Dummy Clinical Thermometer
 Image: https://lh3.googleusercontent.com/--BsRjcNtL9M/V8-Ss-x7lDI/AAAAAAAAAAk/0QYwPDCqcMU4ukBnl459z7F9pWHi-i3xACL0B/w258-d-h337-p-rw/patentimage1.png
 Summary:A nipple shaped clinical thermometer used for babies. 
 Filing date/Status: 09/30/1994
 
 Number/Assignee: US5873892A
 Title: Thermometric pacifier for infants
 Image: https://lh3.googleusercontent.com/-7LyazAYtoCE/V8-TkHXcEJI/AAAAAAAAABA/JULf_KN37XwNnbjIzU5hdhN1LTO58fzXQCL0B/w258-d-h337-p-rw/Untitled.png
 Summary: A pacifier that records an infants body temperature through their chin. if the infant has a fever the pacifier will change appearance indicating that the baby has a fever.
 Filing date/Status: 09/08/1997
 
 Number/Assignee: FR2694977A1
 Title: Body temp. measuring procedure for new born baby- using electronic thermometer to measure and continuously monitor temp. of baby.
 Image: No image available
 Summary: This device used both a pacifier and bracelet to monitor an infants body temperature. The bracelet insures permanent monitoring as well as over night monitoring. both the pacifier and bracelet include an alarm that alerts parents when temperature is abnormal.   
 Filing date/Status: 10/15/1991 
 Sources:
 Suhonen, Jouko, and Lamprecht Ag. "French." WO1997020502A1. N.p., n.d. Web. 06 Sept. 2016. <https://patents.google.com/patent/WO1997020502A1/en?q=monitor&before=19960101>.
 洪金城, and 邱崑煌. "Chinese." CN2225038Y. N.p., n.d. Web. 06 Sept. 2016. <https://patents.google.com/patent/CN2225038Y/en?q=monitor&before=19960101>
 Cohen, Fredie, and Cohen; Fredie. "Thermometric Pacifier for Infants." US5873892A. N.p., n.d. Web. 06 Sept. 2016. <https://patents.google.com/patent/US5873892A/en?q=monitor&before=19960101>.
 Mohamed-Cherif, Zerguine, and Zerguine Mohamed Cherif. "French." FR2694977A1. N.p., n.d. Web. 06 Sept. 2016. <https://patents.google.com/patent/FR2694977A1/en?q=monitor&before=19960101&page=1>.
 
 Fundability Worksheet ScoresCompetitors2
 Summary: We gave ourselves a 2 for competitors because even though their are several other companies in this market, their are many improvements which can be made to existing products. Our product will improve upon those already in distribution in a way that will make it sought after by customers.
 Customer Validation3
 Summary: We gave ourselves a 3 for customer validation because people are very willing to buy new products that will better monitor the health of their child. It will also improve upon existing products in a way that will make customers more interested in buying this product.
 IP Position2
 Summary: We gave ourselves a 2 for IP Position because patents will not be difficult to acquire in with this product but no patents are in place currently.
 
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