P002 - VS

P002

Intro

• Hastily read over the introduction page
• When asked to explain briefly what the intro page talked about he just read parts of the paragraph out loud

Recruitment

• Thought he was going to get free electricity for a year
• Would participate because he enjoys doing studies
• Thinks the frame would be good and wants to be aware
• Would not want to pay a subscription to use the frame
• Would not like to see advertisements and would prevent him from participating
  • Sees enough advertisements
  • Not worth it

Questions About Energy Efficiency

Q16 Average household ...

• Thinks he does more to reduce usage because when he participates in the blue bag program, he tends to have the blue bag filled more than his neighbors' blue bags
• Kept on repeating that he cares about the environment

Q577 Effective messages to participate

• Thinks of the environment like a sanctuary
• Control
  • Doesn't like to waste, and awareness leads to more control
• Security
  • Does not know how personal conservation would help that
• Waste
  • "Is not into wasting things"

Q579 Extent you disagree or agree with statements

• Does not have that much personal control because he's not the only one in the household
• Tech
  • No need for the newest gadgets
• Product damaging environment
  • He wouldn't buy a product if he knew it damages the environment, but he was not aware of any product that damages the environment
  • "I'm used to using the products I use already I have no problem with them"
• Switched products
  • Not aware of any products
• Less electricity
  • Bought products for brand and design, not solely because it uses less electricity
• Products packaged in reusable containers
  • Interpreted question as reusing containers products were packaged in
• Was unaware of products that have pollutants

Q726 Extent do you disagree or agree with statements

• Balance of nature
  • There is a balance, but its not very delicate because the of resilience
• Primarily used by humans
  • Thinks that "everything in the world uses everything"
• Spaceship
  • Agrees that things are limited

Energy Use Questions (Part I)

Q758 Trust

• Federal government
  • Has many factions so they probably do things in their best interest
• Local government
  • Is smaller, so has more hands in the pot and would do things less in his best interest
• Scientists
  • Have better management of resources, so they do things more in our interests
  • University vs governmental scientists
    • Gov't scientists have government agendas
    • University scientists are more pure, unless they're working with the government
• Utility company
  • CEO has his own agenda
  • But it is in the best interest to help the customer
• Community
  • Cross over interest

Q630 Previously participated in any programs

• Yes, to save money
• Heard by word of mouth

Technology Questions

Q660 IHD Extent questions

• Thinks IHD will help him save each month
  • Because he could visually see how much he was using
  • "Consciously see what was on and off"
  • Figure out the minimum usage necessary at the time

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