Eigencluster: Overall marketing strategy

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Info from Syllabus

  • Describe the specific marketing philosophy ad strategy of the company, given the value chain and channels of distribution in the market niches you are pursuing.
  • Describe which geographic areas will your initially target, how will you expand geographically, and why this makes sense.
  • Describe any seasonality to your business and what can be done to promote sales off-season.

brainstorm here ...

I've uploaded a word document because it's easier to format... Marketing and sales strategy

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