OpenWetWare:Steering committee/Outreach chairs: Difference between revisions

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= Goals =  
= Goals =  
Reformat these for the goals:
 
* I think we need different chairs for different regions since face time is the best way to convince people
The goal of the OWW outreach chairs is to put a face to OWW and recruit new users that will both benefit from, and generate the growing content that is OWW.  The main idea behind OWW's outreach effort is that the best way to convince people to join and participate is with face timeTo that end, the outreach effort is structured in a regional fashion with outreach chairs in charge of broad academic areas around the globe.  Outreach chairs are in charge of recruiting outreach officers who are more region specific.  We hope that we can increase the participation in OWW by eventually having an OWW outreach officer for each academic institution who is in charge of spreading the word.
* Perhaps the regional chairs should also try to get people at individual institutions to do some leg workFor example, being at Harvard I have a much better chance of convincing people in my immediate vicinity rather than trying to convince people at MIT.
 
**<font color=green> I agree, it would be best to have local people. We need to set-up a recruitment campaign </font>
To assist these outreach officers, the outreach chairs are in charge of preparing materials that highlight the structure of oww and what benefits it provides to the community. These materials will eventually consist of general advertising posters and emails, online wiki tours of OWW, tutorial introductions into what the site can provide, a presentation that anyone can download to give to their lab group, screencasts and many more materials to comeAnyone can use these materials, and we hope that local outreach officers will be able to use them to introduce people to OWW, and convince them that OWW is the best way to do science!
* We need to define a list of regions to try to get chairs for:  now we have Lucks (Boston), Vincent (London).  We need Bay area - any others. (I will be able to take over the Bay Area in Jan '08 and will try to find a replacement for Boston in the mean time).
* It would be helpful to have a list of well put-together pages as examples to show people what kind of quality content they can expect.
**<font color=green> I agree, we should try to buid a portfolio of communication tools. </font>
** [[Presentations]] has links to site walkthroughs that various people have given, the ones for PLoS and Nature are pretty up-to-date guides to cool pages on the site.
* Perhaps we can do some screencasts to put up on YouTube (or somethnig else) to give people a tour of the site - this could be good material to mail out.
* That said, maybe we can make a presentation that regional people can do at local lab groups to convince(Maybe just a 15 minute highlight presentation.)


= Please Help! =  
= Please Help! =  

Revision as of 10:39, 4 April 2007

Goals

The goal of the OWW outreach chairs is to put a face to OWW and recruit new users that will both benefit from, and generate the growing content that is OWW. The main idea behind OWW's outreach effort is that the best way to convince people to join and participate is with face time. To that end, the outreach effort is structured in a regional fashion with outreach chairs in charge of broad academic areas around the globe. Outreach chairs are in charge of recruiting outreach officers who are more region specific. We hope that we can increase the participation in OWW by eventually having an OWW outreach officer for each academic institution who is in charge of spreading the word.

To assist these outreach officers, the outreach chairs are in charge of preparing materials that highlight the structure of oww and what benefits it provides to the community. These materials will eventually consist of general advertising posters and emails, online wiki tours of OWW, tutorial introductions into what the site can provide, a presentation that anyone can download to give to their lab group, screencasts and many more materials to come. Anyone can use these materials, and we hope that local outreach officers will be able to use them to introduce people to OWW, and convince them that OWW is the best way to do science!

Please Help!

If you know of any good OWW materials (News, highlights, existing presintations, flyers, etc.) that will help us create our outreach documents, please list them under the existing OWW materials below.

Current Action List

See the Progress on the Current Action List for how these are progressing.

  • Create an outreach officer page that lists where officers are located and who they are
    • find a good location for this page to reside
    • talk to software people about a mapping/photo application for this page (nice combination of Google Earth and a picture album )
    • this page should be advertised in some way so people can add their names to the list
      • or perhaps we need an outreach@oww list to coordinate all these people and people that want to join can email this list
  • Gathering statistics on the OWW community
    • geographical distribution, areas of interests, status of the organizations involved, type of information hosted, labs, number of users, etc.
    • work with the analytics chair to create a page that has a list of all the current statistics
  • Collect existing OWW materials to prepare primary outreach PR document
    • we need to define what this document is intended to do: recruit users, recruit outreach officers?
    • combine existing materials into this document
    • see OWW Outreach Documentation below

Current SC Report

We have been discussing how best to structure the outreach effort. On an organizational level, we have agreed that it is best to have people based in each area to be able to put a face to recruitment. The structure will consist of local outreach chairs in major academic areas. The responsibility of these people are to recruit and organize volunteers to head up the outreach on a school-by-school basis (and maybe eventually on a department-by-department basis to be organized by the school-level people).

The responsibilities of the local people will be to put up recruitment materials (flyers, emails, etc.), and try to give some department, or lab group presentations. Ideally we will have a set of standard materials for the local people to present - maybe a presentation, standard fliers, etc.

We need to do two main things from here - try to find regional outreach chairs, and start to prepare these materials. As a first step to prepare the materials, we are starting to collect some basic information on OWW:

  • the existing oww community - the labs, regions and countries represented
    • this will also help us recognize where we need to concentrate our efforts
  • combine existing resources together: Getting Started, Why Join? and OWW Presentations, Highlights
  • Some basic OWW facts - number of users, hits, etc.
  • list of pages that we can do a wiki tour with (similar to NCBI coffee breaks)
    • Prepare an outreach officer recruitment document that describes the position.

Please see the Outreach page for more specific details. Once these materials are gathered, we can get started putting them together into a nice compelling introduction to OWW in terms of what features it has, and what it can provide.

Targets for the next SC meeting

  • Submit to the SC a wiki document to present the goals behind OWW and the advantages to be part of it (basically a PR document, created from existing resources, that will be used later by outreach officers).
  • Survey on the current status of the OWW community (geographical distribution, areas of interests, status of the organizations involved, type of information hosted), and suggest a strategy to stimulate the OWW growth in some existing, or not existing, areas (would be great to team up with the analytics chair).
  • Recruit some additional outreach officers (at least 1 outreach officer per continent).We could use this nice combination of Google Earth and a picture album to visualize who is where.

See Past SC Reports


Outreach Officers

Boston Area

Julius Lucks (Harvard)

London Area

Vincent Rauilly (Imperial College)

OWW Outreach Documentation

Existing Materials

Please put links to existing OWW materials that will help us with the creation of the outreach documents.

Facts about OWW

  • gathering on one page some important statistics and some fun ones:
    • nb users, nb labs, nb countries, ...
    • nb visits per day, most watched page, least watch page ...
    • (random thought) stories about what OWW has enabled....

Wiki tour of OWW

OWW presentation

  • same as above except that it should be a PowerPoint file

OWW video

  • short video clip (1-2min) presenting what is OWW and why people should join.

OWW flyer

  • pdf flyer that could be sent to local officers/labs. So they can put it on campus/labs.