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Lab 3A: “Device Validation”
You have just graduated with your BME degree and have been hired by a start-up company called “Suntronic”. They are developing new personalized health monitoring devices and want to check out the competition. They have chosen the Spree band to investigate which measures heart rate and temperature in real-time. Your assignment is to assess how valid and reliable the devices are as well as identify and design flaws by comparing the readings on the devices to those of proven devices.
HW: Lab Report 3A due 9/30/14 (through OpenWetWare)
Grading Scheme:
5 points – Descriptive Statistics
15 points – Graphing with labels and error bars
20 points – Inferential Statistics
10 points - Summary including design flaws and recommendations
50 points – Peer Evaluation
Lab 3B: “Device Development and Marketing”
You have assessed the competition’s device (the Spree Headband) and have decided to move forward on designing your own body monitoring device. Based on the obvious flaws in your competition’s devices, design an improved body monitoring device. There are two components to this lab. The first is the written component in which you present your design, “data”, and analysis. The second is the commercial that will be shown in class where you market your device to a target population.
Assignment:
1. Identify a target population and need in that population for your body monitoring device.
2. Draw a diagram of your device using any graphics program you like.
3. Create a fictitious data set (in Excel) showing what you did to test the device.
4. Analyze your data using the appropriate statistics and graph the results.
5. Create a Logo and slogan for your device.
6. Create a 30 second TV commercial in which you market your device to your target audience presenting your compelling data and ingenious design. Use any movie making software you like.
Materials:
Your imagination
HW: Lab Report 3B (through OpenWetWare)/commercial due 10/15/14
Grading Scheme: Written report
5% - Target Population and Need
5% - Diagram of the device
5% - Data set and statistics
5% - Graph
20% - Peer Evaluation
Grading Scheme: Commercial (Grading by Peers and Instructors)
10% - Branding (Logo and slogan)
10% - Positioning (identifying and attempting to occupy a market niche)
10% - Target market
10% - Messaging
10% - Placement (price, promotion, distribution, packaging, and competition)
10% - Overall Impression
Score scaled to 20points
Look for your Group's lab report link in the list of links on the right. If it is red instead of blue, do not click on it!
If the link is red, type the name of your Group's lab report link exactly as shown in the following text field and click the Create Page button.
This should open up an Edit page that is pre-populated with a lab report template code.
<createbox>
preload=Template:ASUBME103_s2014_L3
prefix=BME100_s2014:
width=25
buttonlabel=Create Page
</createbox>
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BME 100 Fall 2014
